•   Brooklyn, NY  •


  • Knowledgeable, accomplished Marketing Executive with over ten years of experience developing consumer centric mobile and brand-driven solutions for major chain and specialty retailers, IT companies and Fortune 500 firms. 
  • Career history of evaluating business models, marketing plans, manufacturing processes and technical requirements, implementing procedural changes which have led to more than $2 billion in sales across multiple categories.
  • Track record of leading media production, brand strategy, product development and channel expansion for leading firms including Nokia, Home Depot, Ford, AT&T, Walmart, Disney, Target, Costco and the United States Military.   
  • Expert-level proficiency in Microsoft Office, Adobe Creative Suite, Final Cut Pro and After Effects, HTML, CSS and PHP.



San Francisco, CA
Co-Founder 2012 - Present
  • Collaborate with founding team to develop all aspects of mobile sports application expected to launch nationally in 2014 via iOS and Android platforms.


San Diego, CA
Co-Founder/Advisory Board Member 2012 - Present
  • Provide business development, product positioning and branding strategy consulting to social marketplace platform start-up with release date scheduled for late 2013, recruiting and supervising graphic design and UI/UX design teams in preparation for launch. 
  • Contribute market insight and industry knowledge to create online and mobile features for retail and service provider allowing web-savvy consumers to obtain on-demand, discounted rates on curated products and services.
  • Serve as interim Product Manager, working directly with founding team to clarify target audience and business goals.


San Francisco, CA
Company Founder 2009 - 2012
  • Launched marketing agency specializing in integrated media and mobile applications for clients across both government and private sectors.  
  • Recruited and supervised teams of 10 contractors per project, ensuring compliance with budgets and specifications. 
  • Worked directly with military systems integrators throughout development and marketing of emergency communications system using cellular and satellite technology, incorporating video and mobile application for iOS.
  • Devised material presented to Joint Chiefs of Staff of U.S. Military, generating positive feedback and securing funding.
  • Served as producer, writer, director, editor and animator while supervising teams of camera operators, sound engineers, composers, voice talent, editors and freelance staff throughout productions.
  • Led development of mobile applications for crisis management and emergency communications system, with target audience including military commanders with purchasing powers.
  • Oversaw production of promotional video used by Nokia’s global PR campaign for Ovi ‘Appwizard’ creation tool, generating nearly 1 million views, contributing to 20,000 new apps developed and over 100 million downloads.


San Francisco, CA
Vice President of Marketing 2007 - 2009
  • Contributed to launch of US division of furniture manufacturer throughout transition to direct supplier status.
  • As key member of US business development team, oversaw major marketing, sales and branding initiatives. 
  • Placed major programs at Walmart, Kmart, Home Depot, Costco, Lowe’s, Sears, Office Max and Office Depot, leading to $15 million in business during first year and more than $45 million in business in less than three years.
  • Integrated U.S. customer service operations with overseas order fulfillment, establishing inventory management and tracking best practices which reduced customer store returns by 50% and led to $800,000 in company savings.
  • Recruited and supervised marketing managers, packaging and product designers, 3D modelers and freelance staff. 
  • Performed market research to inform development of sales collateral, identifying gaps in current market availability and incorporating findings in both merchandise and marketing plans.  


San Francisco, CA
Vice President Marcom/Brand Development 2004 - 2007
  • Served on Executive Management team of creative strategy agency specializing in delivery of comprehensive marketing and branding services, product-design and merchandising support for retail marketplace clients.
  • Directed all phases of marketing initiatives for manufacturing clients and retail accounts valued at over $80 million.  
  • Led staff recruitment and resource development throughout company expansion, from initial team of seven staff to training of more than 50 full-time employees and 20 freelance staff.  
  • Co-founded brand development division, implementing revenue streams and partnerships with global corporations.
  • Oversaw relationships with high-profile and celebrity clientele including Disney, Ford Motor Company, Joe Boxer, AT&T, FUBU, Habitat for Humanity, Halle Berry and Sheryl Crow, with concepts placed at national retail chains.
  • Managed brand development for Linens n’ Things collection featured on Oprah, resulting in 600-SKU dedicated space across all retail locations nationwide and representing largest brand launch in retailer’s history.
  • Analyzed AT&T’s licensed product assortment, providing recommendations on packaging and merchandising plans. 
  • Supervised team throughout analysis, planning and launch of new merchandise plans for AT&T, including design of product accessories, packaging and evaluation of over 60 SKUS.  
  • Contributed to development of licensed products which generated over $100 million in sales annually for major retail clients including Walmart, Target, Sear’s, Dillard’s and Bed, Bath & Beyond.
  • Managed new business development, overseeing licensing and contract negotiation with new and existing accounts.

Director of Marketing

2003 - 2004
  • Managed programs valued at up to $90 million, developing and expanding brands, licenses, products and lines. 
  • Oversaw store audits, product marketing and account coordination for marketing strategy division, managed key client accounts with retailers including Mervyn’s, Walmart and Target.
  • Led market-week showcase consisting of 300+ designs, 50 samples and marketing initiative which generated more than $38 million in rug sales for key client, representing a $10 million increase from year prior.  
  • Facilitated marketing workshops and discussions for company executives, providing recommendations, strategies and information pertaining to diversifying from royalty based business models.
  • Contributed to launch of  Walmart’s first year-round teen home program, NoBoundaries, and served as vendor’s brand manager which grew to become $100 million retail program.
  • Coordinated product design and brand identity for Walmart’s entire home textiles private label import business, preparing seasonal Global Development Packets released to vendors to ensure production consistency.
  • Tracked product sales using industry-specific tool Retail Link, overseeing royalty reports and payment requests.
  • Supervised marketing and design teams throughout development of deliverables for clients including product designs, brand development, presentations and technical specifications.   
  • Created conceptual designs, brand style-guides, sales and marketing tools, presentation decks and promotional videos.


UNIVERSITY OF ARKANSAS - Sam M. Walton School of Business

Fayetteville, AR
Completed coursework in Marketing Management May 2002


San Marcos, CA
Associates Degree - Biology May 2000